New Trends in Web Design

 

Date: Tuesday, January 15, 2008
Time: 11:30 am to 1:30 pm
Location: The Ecotrust Building
721 NW Ninth Avenue, Portland

Moderator: Steve Brown, Intel

Panelists:
Julie Beeler, Second Story
Kent Lewis, Anvil Media
Andy Van Oostrum, eROI
 
Overview:
Your web site is one of your company’s most valuable tools in getting noticed and promoting your services to the world. The Internet landscape is changing all the time, and savvy marketers know that keeping their web site fresh and user-friendly is an essential marketing strategy.

Panelist Content:
Julie Beeler –

  • Trends and best practices for web creative and branding
  • How to talk to web designers and developers
  • How to integrate web into marketing campaigns
  • Technology considerations (Ajax etc.)

Kent Lewis –

  • How search engines work
  • How web design can affect SEO (Flash, image maps etc.)
  • What’s included in search engine marketing
  • Common misconceptions of SEO/SEM

Andy Van Oostrum –

  • What is “social media”
  • Quick overview of MySpace, Face Book, You Tube, Twitter etc.
  • When social media is appropriate for marketing efforts
  • Emerging trends – second life etc.

Attendees will learn:

  • The latest web design trends
  • Quick tips to keep your web site updated
  • How to plan for integrated campaigns
  • What “Web 2.0” really means
  • Ways to improve web site search engine rankings
  • How and when to use social media to create buzz

This event will include live Internet access examples and a handy take-away reference sheet with tips and web design resources.

About the Panelists:

Kent Lewis is the founder of  Anvil Media, Inc. He is co-founder and president of SEMpdx, a local professional organization, and creator and Editor-in-Chief of Anvil, a free monthly e-zine. Kent is an adjunct professor at Portland State University and was the recipient of Portland Business Journal's Top 40 Under 40 Award in 2004. You can reach Kent at kent@anvilmediainc.com.

Andy Van Oostrum is Regional Sales Manager for eROI.  Andy’s work keeps him on the cutting edge of new trends in social media and web-based communication. He actively blogs on eROI.blogspot.com, and can be reached at andy@eroi.com.

Julie Beeler is co-founder of Second Story Interactive Studios, a leading creator of interactive educational entertainment. She is a recognized expert in developing interactive media experiences with over 15 years experience designing and directing the development of complex interactive media projects and has led the studio to achieve its award winning status in the marketplace. She brings the benefit of a keen analytical mind backed by substantial experience and expertise, as well as a rarely found cross-disciplinary understanding, encompassing business, content, design and technology. She regularly serves on judging panels for highly respected industry awards which bring a wonderful purview of the top trends in the field.

Registration Member: $45
Registration Member Firm: $50
Registration Non-member: $55

 

Registration: This event has sold out. Thank you for your interest.