Changing Expectations in the Workplace

May 17, 2017
4:00pm - 6:00pm
BridgePort Brewpub
1313 NW Marshall St
Portland, OR 97209


How Your Marketing Team Can Help Recruit and Retain Talent

4:00 – 4:30 Check-in / Networking
4:30 Introductions
4:40 Panel Discussion Begins
6:00 Q&A

Whether a firm thrives or withers will depend on its assemblage of a talented, integrated team of professionals who feel empowered and committed to give their best.

At this event, we will discuss:

  • The dramatic shift in workplace demographics. By 2020, Generation Y (Millennials) will make up 50% of the workforce. The same benefits that typically drive the retiring Baby Boomers (stability, good pay, and good healthcare packages) are not necessarily what keeps Millennials satisfied (flexible schedules, creative license, and supportive company culture). We’ll talk about how this can be leveraged in your recruitment techniques.
  • How to best utilize existing resources in the talent hunt. Expending effort on recruitment does not necessarily mean spending more money. We’ll go over how your marketing team and other in-house resources can be tapped to entice prospective employees.
  • The competitive benefits of an inclusive culture. We’ll discuss how diversity and inclusion can grow your talent pool and yield more diverse and innovative ideas.



Amy Beacom, Ed.D.
Founder and CEO
Center for Parental Leave Leadership (CPLL)

Dr. Amy Beacom has worked in the field of executive leadership development and coaching, with a particular focus on issues of relevance to women leaders, since 1996. She was a founding principal in a successful executive development firm later acquired by Mercer, before returning to graduate school. During her doctoral studies, Amy helped develop and teach what became the first core curriculum for executive coaching at Columbia University. After the birth of her first child, Amy envisioned a new field of executive coaching and consulting that focused on the unique challenges and opportunities faced by working parents – and their work organizations – specific to the parental leave timeframe. CPLL and the RETAIN Parental Leave Coaching model and program is the result of that vision. Amy holds a B.A. in Sociology/Anthropology with focus on Gender Studies from Lewis and Clark College, an M.A. in Organizational Psychology from Columbia University, and a doctorate, also from Columbia University, in which she was able to combine her work in Organizational Psychology, Women’s Leadership, Work/Family, and Applied Anthropology. Amy lives in Portland, Oregon with her husband and their 10 year-old son and 7‐year old daughter.


Lisa Schauer, CPSM
Chief Operating Officer, Senior Vice President
MacKay Sposito

Lisa is a multi-talented leader committed to strengthening her community. Lisa was the first female partner at MacKay Sposito, a regional consulting firm founded in 1974. Lisa currently serves as the Chief Operating Officer overseeing all corporate services and serves on MacKay Sposito’s Board of Directors as a Senior Vice President.  In her role as COO Lisa leads the Business Services corporate team, manages multiple divisions, and drives the firm’s strategic and business planning efforts. Lisa has led both internal and external initiatives to demonstrate gratitude to our employees, clients and our community. Most notably, she developed the concept of the 40th Anniversary 40 Years of Thanks campaign.

Previous to becoming the COO, Lisa served as the Vice President of Business Development for 7 years. Lisa was responsible for strategically positioning the firm’s Business Development and Marketing programs. During her tenure as the Business Development Manager and later the Vice President of Business Development, the company grew over 3 times. Lisa was a catalyst for the company’s emergence in the Energy market sector and also launched our Public Involvement service area in 2013.

Lisa is active in the community, championing her passion for giving back by serving in leadership roles on numerous boards and committees. She holds a B.A. in Political Science and Public Relations from Gonzaga University, will complete her Master’s in Organizational Leadership and Learning from George Washington University in August, 2017, and is a CPSM (Certified Professional Services Marketer). Lisa lives in Camas, Washington with her husband and their 10-year old daughter.


Event Sponsor

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