Free Webinar Series – Plan to Win: Elements of Graphic Design
May 24th – PBS, 4412 SW Corbett Ave
May 31st – Lease Crutcher Lewis, 550 SW 12th Ave
This webinar series is a member give-back and is free for SMPS members only. Sign up for just one or all three events by emailing Stacey.firstname.lastname@example.org. First come first serve – space is limited. No food or drinks provided. Please note location changes for each webinar. Details of each of the webinars below:
Module 1: Graphic Design Basics Every Marketer Should Know
May 17, 10am -11:30am
Location: Interface Engineering, 100 SW Main Street, Suite 1600, Portland, OR 97204
Graphics make your documents more readable and presentations more memorable—but only if they’re used well. Nothing turns off your audience faster than having poor quality visuals.
Having a basic understanding of graphic design elements is essential for today’s marketer. But when there are thousands of options, how do you know which ones to use? And where do you begin? Whether you’re improving your own capabilities or simply wanting to work closely with your graphic design staff, this P2W session will give you the foundation to raise the bar.
This session will help you take your marketing materials to the next level. We’ll talk about graphic file types, the difference between RGB and CMYK, and how photo resolution affects the end result. We’ll explore color and font choices and simple ways to customize stock graphics. We’ll go over some tips for streamlining page design and optimizing files for email vs. print. We’ll even share some resources where you can learn more!
- Learn about graphic file types and resolution and how to best use each one
- Discover why color and font choices matter and how to make better decisions about them
- Learn some basic techniques for choosing stock photos and graphics for more effective visuals
- Explore ways to streamline page design for more readable, organized documents
- Discover resources for learning more about graphic design
Module 2: Photography 101 for A/E/C Marketers
May 24, 10am -11:30am
Location: PBS, 4412 SW Corbett Ave, Portland, OR 97239
Photography plays such an important role in the world of marketing. The quality of the photos used to represent your brand can help or hurt you. Do you know how to tell the difference between good and bad ones?
Designed to help marketers who are a little less graphics savvy, this P2W session provides the fundamental photography knowledge to take your marketing to the next level—and tell the right story about your company. Whether you’re improving your own capabilities, working with professionals, or wanting to help your staff capture better images, this session will give you the foundation to raise the bar.
This session will cover the basics of photography as it applies to the A/E/C world. We’ll talk about stock photography, how to use the stock sites, and ways to choose the right images. We’ll explore hiring professional photographers and go over some tips and tricks for working with them. We’ll learn about copyright and what that means to you and your firm. We’ll even also provide some tips for taking your own photos.
- Learn how to use stock photography sites and know what to look for to create more effective visuals
- Discover the benefits of using professional photography, when it’s necessary and when it’s not, and how to work with professional photographers
- Learn about copyright, what it is, and how it applies to what you do as an A/E/C marketer
- Explore tips and tricks for taking your own photographs, including project photography and headshots
Module 3: Maximizing Your Social Media Presence with Graphics
May 31, 10am-11:30am
Location: Lease Crutcher Lewis, 550 SW 12th Ave, Portland, OR 97205
Armed with the basic graphic and photography skills learned in the two previous sessions, we’ll look at how they can be applied outside of proposals and presentations. There are big differences between the way we use visuals in printed documents and presentations vs. social media platforms. Each platform has its own set of rules; how do you know what works where?
During this P2W session, we’ll look at some best practices for social media. We’ll explore ways to develop a social media strategy, the importance of compelling content, and some tips for maximizing exposure. We’ll look at how to create visuals that work for social media and the differences between each of the key platforms. We’ll even offer some resources to help you easily create and use effective, web-friendly graphics.
Designed for marketers newer to the social-media-for-business space, this P2W session will go over some basic tips and tricks to emphasize your company’s story. Whether you’re just starting to develop a social media presence or managing an existing one, this session will give you the foundation to use social media as an effective marketing tool.
- Learn how to identify your audience and develop a strategy to reach them
- Explore how to create compelling content that attracts attention
- Learn some tips and tricks for maximizing engagement
- Learn how to create quality visuals that support your social media strategy
Karen Kurta, CPSM – Cushman & Wakefield
A three-time marketing excellence award winner, Karen excels in graphic design, photography, and proposal writing, specializing in assembling complex pieces into concise and cohesive marketing materials. She is known for efficiency, creativity, and the drive to continuously improve her skills.
Her career spans various industries including construction and commercial real estate. For eight years, she managed complex proposals and developed presentations, graphics, collateral, advertising, and project photography for two global construction firms. She is currently a Senior Graphic Designer for Cushman & Wakefield—a global commercial real estate firm—where she provides graphic design, photography, and marketing support for over 40 brokers in two markets.
Karen is a CPSM and a member of Commercial Real Estate Women (CREW) and the Professional Photographers of America (PPA). She is also the owner of a Central Florida-based photography business specializing in real estate, portraits, and fine art.