Right Person, Right Message, Right Time, Right Channel
Effective Content Marketing that Engages and Builds Trust
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Today’s professional services buyers are becoming jaded by the barrage of content they’re exposed to on a daily basis. It’s not that they don’t want content. They just want to spend their limited time with content that adds value and is tailored to their interests. Winning the battle for engagement depends on consistently communicating with your audience using content that is contextually relevant. So how, in this crowded arena, do you make content marketing work for your firm? Boost your content marketing savvy with this instructive half-day workshop for marketers, business development professionals and firm leaders. You’ll walk away with an understanding of the methodology to design, build and operate an effective content marketing program.
Who should attend? All levels within A/E/C firms, from entry-level marketers to marketing directors, business developers and principals, who want to activate their firm’s content marketing efforts and achieve high-performance results.
Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.