Meeting Deadlines and Winning Work by Managing Up
Managing up is work, but it doesn’t have to be so challenging (or exhausting). This talk will cover three straightforward ways to build a productive relationship with your boss, project manager/principal and technical staff. The discussion will focus on four main issues:
- Perception: How are marketing pros viewed by principals? What’s their role? What can they do to improve?
- Buy-in and alignment: Particularly around new ideas (e.g. messaging, strategic direction, use of marketing concepts)
- Legitimacy: Interacting with technical people and getting their buy-in, getting them to think differently.
- Career advancement: Expanding beyond proposal chasing.
7:30-8:00am Check-in and Networking
The closest parking garage is at Naito and Davis. There’s usually parking spots available first thing in the morning. The Red and Blue Line Max also stop right next to the building – at the Skidmore Fountain stop. There is also some street parking available in the blocks surrounding Mercy Corps.
Get ready for our training on October 24th on what we as professional service marketers can do to ensure that 100% of our initiatives and efforts support the success of the firm. Presenter Sandy Intraversato of Iron Coaching has asked that we get feedback from our most important stakeholders – Principals and Project Managers. Please send this 5 minute survey to your Principals and PMs so we can get their feedback: https://www.surveymonkey.com/r/SMPS102417
Survey closes October 19th.
Sandy brings 25 years of consulting, sales and senior management experience to her role as Partner and Executive Coach at Iron Coaching. Throughout her career and within her personal endeavors, she’s been recognized for her leadership, strategic acumen, and ability to inspire, motivate and coach others to achieve their goals.
Prior to this, Sandy was Senior Vice President of the Innovation Group at Sterling Brands. This role capped off 20 years in the marketing strategy and research industry where she worked with a variety of global CPG, Retail, and Technology brands.
A committed volunteer and civic leader, Sandy has a heart for causes that address access to education, youth development, child welfare, and community health and wellness. She is currently on the board of Mentors360, an organization focused on mentoring the next generation of leaders. She’s served in a variety of capacities with her local schools and in 2014 she received a Distinguished Service Award from the City of Lake Oswego as chair of the Parks and Recreation Advisory board.
Outside of work Sandy loves to seek new adventures with her husband and two children, work on her latest yard project, and put a few more miles on her running shoes.